This message is about reveling in your individuality and power. Being a woman of this century, you need to blaze a path to your own success, on your own terms. The doubt and cautiousness of others only serve to embolden you. You are not a product of other peoples expectations, you are your own creation.Strong. Fun. Smart. Dangerous. Sometimes, a little inappropriate. The Mary Kay @ Play ™ woman is a force of nature. This message not only resonates with the consumer, but with potential IBC’s, and locks in perfectly with Mary Kay’s mission to empower women.